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27 Dresses

Special promotion in Dallas next Saturday.

Forget the life-size cardboard cutouts you see at your local movie emporiums.  For its upcoming romantic comedy “27 DRESSES,” Twentieth Century Fox is bringing a new dimension to film promotions.  The studio is introducing the first-ever LIVE STANDEES – 27 models at 27 specially-selected locations across the country, wearing specially-made bridesmaid dresses adorned with the film’s title and credits. (The dresses were inspired by the film’s one-sheet, in which star Katherine Heigl wears the special garb.)

The date of this history-making event?  That would be December…27, when the studio holds sneak previews of the movie at 27 locations with two of those locations featuring the LIVE STANDEES right here in Dallas: AMC North Park & Cinemark Legacy Plano.  Check local listings for showtimes and ticket pricing.

In “27 DRESSES,” Heigl (“Knocked Up,” “Grey’s Anatomy”) is always a bridesmaid but never a bride.  From the screenwriter of “The Devil Wears Prada,” 27 DRESSES centers on Jane (Heigl), an idealistic, romantic and completely selfless woman…a perennial bridal attendant whose own happy ending is nowhere in sight. 

“27 DRESSES” opens everywhere January 11, 2008.