10/30/2009
by Susan Kandell
On November 1st, one of the biggest sports days of the year (with key NFL match-ups + Game 4 of the World Series), the Avatar trailer will get the world’s biggest live viewing when it debuts on the world’s largest video display - Cowboy Stadium’s Diamond Vision Screen – while millions of football fans watch it at home.
This Sunday, Fox Sports will transport their audience to America’s No. 1 NFL pre-game show to Arlington, Texas and the new Cowboys Stadium, where the three minute and thirty second trailer will play live from the enormous Mitsubishi Electric Diamond Vision screen. The crowd attending the Cowboys-Seattle Seahawks game will experience the Avatar trailer live just minutes prior to the kickoff between the Cowboys and Seahawks, on the enormous high-definition screen that hangs above the Cowboys Stadium playing field. At the same time, millions of others watching Fox NFL Sunday will see the trailer on-air – making it the largest live motion picture trailer viewing in history.
In addition, throughout the day ninety-second Avatar commercial spots will air on all regional games carried on the Fox affiliates, the national game on Fox and the World Series on Fox.
In case you’ve been living under a rock and haven’t been tuned in, Avatar is the new live action sci-fi thriller from James Cameron, the Oscar-winning director of Titanic. With a new generation of special effects, Avatar promises to take us to a spectacular world beyond imagination, where a reluctant hero embarks on a journey of redemption and discovery as he leads an epic battle to save a civilization.
Avatar opens in theaters everywhere December 18th.